November 18, 2021

MSouth Partners With American Metals Supply Holdings, LLC

Atlanta, GA (November 18, 2021) – MSouth Equity Partners, an Atlanta-based private equity firm with an office in Nashville, announced the closing of its newest investment. In partnership with the company’s management team and founder, MSouth completed its investment in American Metals Supply (“AMS” or the “Company”).

American Metals Supply, headquartered in Tampa, FL, is one of the largest distributors of both custom and standard specialty aluminum products such as extrusions, bars, coils, and sheets. The Company was founded in 2001 by Santos Gonzalez, an executive with over 35 years of experience in the aluminum distribution and manufacturing industry. 

“We are pleased to partner with the American Metals team” said Mark Feidler, an MSouth Partner. “The Company’s service-first approach, coupled with its commitment to customers and employees, has created an industry-leading distribution company.”

Founder Santos Gonzalez commented, “Our relationship with MSouth goes back more than 20 years. Their track record and reputation of working with founder-owned companies, along with their industry expertise, was a natural fit for us. We are proud to partner with a firm like MSouth who shares our culture and values.”

“I am very excited about the future of American Metals and our partnership with MSouth.” Kevin Gonzalez, CEO of American Metals said. “Bringing on MSouth as an investor will help us accelerate our growth in new and existing markets, creating exciting opportunities for our employees, customers, and suppliers. After working with and getting to know the MSouth team over the past few years, we are confident they will provide valuable stewardship during our next phase of growth.”

“We are grateful for the opportunity to partner with Kevin and Santos on this investment” said Jerry Nowlin, Principal, MSouth Equity Partners. “AMS has an established track record of growing within its existing markets and opening new greenfield branches, all while delivering for its employees, customers and suppliers. We look forward to supporting the Company in achieving its growth objectives.”

MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $250 million. Based in Atlanta with an office in Nashville, MSouth invests primarily in the South with a consistent focus on management buyouts of business services, specialty distribution, niche manufacturing, healthcare services, and telecommunications/media companies. With more than $2.2 billion of capital raised across four funds, MSouth is a successor to Cravey, Green & Wahlen, Inc., which was founded in 1984.